YouTube Marketing

WHY IS YOUTUBE MARKETING SO IMPORTANT?

To be successful online, the most important quality you need to have is engaging content. This content can take any form you like or want. However, in the digital age, video viewing platforms are available networks. YouTube is by far the most popular video viewing platform in the world and the most suitable starting point.

The level of engagement you get from YouTube is unimaginable and it will naturally generate incredible profits. There’s a reason YouTube has become a haven for small businesses and startups. This is because the investment is small and the profitability is high. But how did it happen? Why is YouTube marketing so important?

1. Organic growth The way YouTube’s algorithm is designed is to drive more traffic to more traffic. This highlights the importance of viral videos. It is very difficult to transfer traffic on a specific topic from one popular video to another. This means that if you manage to collect a considerable amount of views on your channel, this will automatically attract more attention. Pulling YouTube videos will automatically affect organic search results from search engines like Google. In this way, you will not only be able to stand out in YouTube’s organic traffic results, but you will also be able to occupy a better position in other search engines. This is very important because the numbers indicate the importance of natural results for paid results. 70% -80% of search engines ignore paid ads and paid links, preferring to click on natural search results. Your content on YouTube can be very interesting, or you can take advantage of current popular controversial trends.
2. Marketing Helps to Boosts sales Marketing uses different methods to promote its products or services. Once a product is advertised, it has already attracted attention, increasing your chances of selling the product. Customers may want to try your product or service, which will trigger a purchase decision.

Your brand ambassador without your knowledge. They will spread widely and your sales will start to increase. Make sure to provide high-quality products and services to complement your marketing efforts.

3. Reach new audiences This builds on the previous point of view. The vast majority of YouTube’s population is made up of young people between the ages of 18 and 24. Really tap into online consumers, and growing organic search results will help you attract new audiences, especially younger audiences.

The easiest way to start an online business is to attract younger consumer groups, and YouTube provides you with an ideal platform. Another important factor to consider is YouTube’s integration with other social media platforms. Popular videos on YouTube will not only attract more people on Google, but their influence will also extend to Facebook and Twitter.

4. Marketing improve to Build and Maintain the Company’s Repuation The growth and longevity of a company are positively correlated with its reputation. Therefore, it can be said that your reputation determines the value of your brand. Most of the marketing activities are aimed at building the brand equity of the company. Your company’s reputation is based on effectively meeting customer expectations. These companies consider themselves responsible members of the community. Customers take pride in being associated with your product. Marketers use effective communication, branding, public relations, and corporate social responsibility strategies to ensure that corporate reputation is maintained.
5. Your space Last but not least, YouTube as a platform gives you space and time to upload relevant content at your own pace. You have your own channel, so you have full control over this main traffic. It gives you the opportunity to upload all the relevant content for your audience to get more attention.

Just attach a link to the top of the video screen to attract more attention. The act of attaching the link gives you a better chance of converting leads. Also, the credibility that your YouTube channel will bring to your business is amazing, and this should answer the following question: Why is YouTube marketing so important.

Just attach a link to the top of the video screen to attract more attention. The act of attaching the link gives you a better chance of converting leads. Also, the credibility that your YouTube channel will bring to your business is amazing, and this should answer the following question: Why is YouTube marketing so important.

Benefits of YouTube marketing

As a business, you need to constantly consider how to get your products and services in front of as many people as possible, and all of this should cost money. If you use YouTube regularly, using YouTube for your business can be a profitable way to grow as part of your marketing strategy. Online retailer ModCloth has attracted 4,000 subscribers and 1 million views to YouTube, resulting in To increase sales, this is only one-ninth of the average cost of a search campaign. Not sure if YouTube can help you grow your business? YouTube can provide your business with the following benefits.

1 Touch the YouTube Traffic Horde

Videos are growing exponentially, with more than 4 billion videos viewed every day. If you use YouTube for your business, you can easily reach your audience by creating videos and advertising on other people’s videos. YouTube is the second most visited search engine and the third most visited website in the world, after Google and Facebook, respectively. One billion people in the world visit YouTube every month. 100 hours of videos are uploaded to YouTube every 60 seconds. According to Nielsen data, YouTube covers more adults between the ages of 18 and 34 in the US than any cable television network. Whenever you have questions about them To educate, entertain and provide solutions, people who will become your avid fans and customers.

2 Marketing On YouTube Will Help You Get Found On Google

Due to the use of Google Universal Search, videos, images, news, books, and local searches will be merged into Google search results to provide the most useful information for people to search. You may have noticed that videos appear more frequently in Google search results. This shows that Google believes that videos are just as important as plain text pages. You can take advantage of this by writing high-quality articles on your website and creating companion videos on YouTube. Doing so will create backlinks to your website, which means you’ll find it on Google more often in search engines. By using YouTube as part of your business marketing strategy, you will also increase the authority of your website. The more authoritative your website is in the eyes of Google, the higher the ranking of all your pages in search results. Interesting fact: more than 60% of search engines clicked on the top 3 Google results, and more than 90% of Google search engines clicked on the top 10 organic results.

3 Grow Your Audience Worldwide

This is one of the biggest benefits of using YouTube for your business. Continuous video content creation opens the door to new visitors who will never meet your business again. With YouTube, even if you only speak one language, you can reach a global audience. If you are an English-speaking person, you will be in an advantageous position because it is difficult to capture the huge English market (30% of all YouTube views) if you cannot write or produce great content. Also, if you add subtitles to your video, you can attract new audiences while serving people with different needs. The number of views and subscribers with captions is 4% more than viewers and subscribers without captions. Interesting fact: 80% of people who like to watch captioned videos are not hearing impaired.

4 Acquire Qualified Traffic

This is very important. You don’t want to get traffic, because not everyone will buy from you. You want qualified traffic people who can be leads and potential customers. Business owners generally don’t understand this. Of course, getting a million clicks to your website may sound good. But if it’s a million random clicks and not one of the people buying from you, who cares? You need qualified traffic that is meaningful to your brand. YouTube can easily help you achieve this goal. When people use YouTube, how do you think they find you? They didn’t just stumble upon your page. They type in the search bar and the search results appear. As we said before, people use YouTube as a search engine just like they use Google. This means that you can assume that the person watching the video is at least interested in your product or service. So you need to take some steps to really grab their attention and make them a loyal follower. Here’s an example: In your YouTube video, you can mention a free gift that your followers will receive when they sign up for your mailing list. Add a link to your video description and grab their attention. This is an easy way to use YouTube to convert video viewers into email subscribers, which is huge.

5 Boosts SEO efforts

In addition to your own search algorithm, marketing your business on YouTube can also help you appear in more Google search results by improving your overall SEO efforts. Since Google search provides search results in the form of mixed media (text, video, books, and images), your YouTube video may appear in Google search results. They can be displayed in the set of solutions / answers that are most relevant and useful for the user’s search. You can develop your channel naturally through basic YouTube search engine optimization strategies, or you can buy YouTube subscribers to make them popular with the masses, thereby attracting more subscribers and watching videos.

6 Your Audience Will Promote You and Buy from You

A video with a personal touch can help increase conversions. People buy goods from people they trust, and this trust is emotionally established with them. Current research shows that for professional services and businesses in general, by attracting visitor videos to the landing page, the business can greatly increase its list of potential customers and sales when the business talks about products or services.

7 The engagement benefits of visual content

Before we get into the details, let’s take a look at the interactive benefits of using visual content for manufacturing marketing. These are three concrete facts: 90% of the information that is transmitted to the brain is visual. When people hear information, they are likely to only remember 10% of the information after three days. When related images are combined with the same information, people want to retain 65% of that information after three days. Using the word “video” in the subject line of an email can increase the open rate by 19% and the click-through rate by 65%.

YouTube Advertising Options

In-stream ads
With TrueView InStream video ads, your video ads play before, during, or after another video. The viewer can ignore your video after five seconds. You will only be charged after someone has watched the first 30 seconds or so of all the videos, each of which will come first.

              Example of In-stream ad

In-stream non-skippable ads
These ads will also appear before, during, or after other people’s videos, but viewers can’t close your video after five seconds. With this option, the duration of your video ad should be only 15-20 seconds (depending on the region). These ads are charged at cost per thousand impressions (CPM).

           Example of Non-skippable ad

Display ads
When watching a video, these ads will appear in a column in the upper right corner of YouTube on desktop computers. You only have to pay when someone clicks on your ad.
Example of display ad

Overlay ads
These ads will appear on YouTube videos played on desktop computers. They will not interrupt the video or affect video playback, they will appear on top of interstitial ads.

              Example of overlay ads

Remarketing video advertising
With remarketing, you can target your ads to users who have already viewed your videos on YouTube or the Google Display Network.